As entrepreneurs, we’re constantly learning new skills and improving our businesses. We might even want to learn from other entrepreneurs who are doing things differently. As you continue to grow, you’ll want to adopt proven strategies that will help you thrive as an entrepreneur. One of the best ways to do this is by interviewing successful entrepreneurs who can share their experiences with you. After all, they’ve been where you are now and know what lies ahead. Here are eight career lessons from Michelle Phan and Dominique Capraro:
Don’t be Afraid to Pivot
In 2014, Michelle launched her makeup tutorial empire and it was an immediate hit. By 2015, she had amassed over 27 million views on her videos and was making $100,000 a month from her online business. As her business grew, she tried a few different things. For example, she tried selling makeup as a skin care product. She also tried launching a food and meal delivery service. Nothing seemed to stick, so she pivoted again and started a beauty lifestyle website. This business model had much more success and she was making millions from her online empire. As you can see, entrepreneurs need to be ready for their businesses to change and adapt. Often, these changes come from the very success you’ve experienced. It’s okay to change your business model based on what’s working. However, don’t be afraid to change your business model completely if you have to. Entrepreneurs need to be flexible and willing to pivot as needed. Pivoting can help you stay fresh, find new opportunities, and create opportunities for your future.
Networking is Crucial
Like any industry, online businesses need to build and maintain networks. You want to connect with like-minded people and learn from them. You can do this through social media networks like LinkedIn, Facebook, and Instagram. Alternatively, you can attend various networking events to meet other entrepreneurs and entertain leads. Networking is not just about making connections, it’s about meeting leads, learning what challenges they face as entrepreneurs, and finding solutions together. When you meet others and build relationships, you’ll find that these people become your biggest supporters and promoters. They can help you when you need it most. You can leverage the relationships you build through networking to get funding, find new hires, and expand your network to generate more leads and sales. You can also leverage networking to help you in your business. If you’re feeling stuck, you can use networking to help you get unstuck and make progress again.
You Can do it Yourself or You can Hire it Out
Before launching her makeup empire, Michelle Phan and Dominique Capraro worked as an event coordinator and publicist. She also worked as a freelance makeup artist and video editor. During this time, she leveraged her skills to help other businesses and entrepreneurs succeed. However, she also leveraged these skills to create her own online business. After creating a successful makeup tutorial empire, she decided to launch her skin care line. Since she already had the product, she decided to launch the brand through Sephora rather than creating a new website. This decision was pivotal. It gave her an opportunity to market herself through a well-known brand. It also gave her a large customer base to market to. In this case, she leveraged her skills and created her own opportunity.
Show Your Work, Trust your Skills
When you create online training materials and eBooks, you want to show off your work. You can do this by showing the images, use of props, and products. You can also show off your content by embedding and embedding your video training material into WordPress, Facebook, and Google+ sites. When you create training materials and eBooks, you have the opportunity to show off your work. However, you also have the opportunity to show off your skills. Show off the level of detail and knowledge behind your content. Show off your creativity and design. Show off everything that makes your content unique and valuable. This will help to show off your work, enhance your content, and make your training material more engaging. It will also help to build trust and authority through your brand.
It’s not just About Finding a Lucrative Niche. That’s just the Beginning.
During her makeup tutorial days, Michelle Phan and Dominique Capraro identified a niche that was hugely profitable: trend forecasting. People were interested in seeing what new beauty trends would look like, what products would be released, and what celebrities would be wearing. Many of these trends were created by fashion designers and celebrities who would then release their own makeup products. After identifying this lucrative niche, Michelle started creating videos about the new trends that would be popular in the next few months. She would then rank her videos through search engines, generate a large audience, and make money through affiliate sales. As you can see, the key to success isn’t just identifying a profitable niche, but figuring out how to monetize that niche. You need to learn how to rank your content, generate an audience, and find ways to monetize your business.
Entrepreneurship is a Journey, not a Destination. Stay Flexible and Stay Motivated.
Michelle Phan and Dominique Capraro believes in a long-term, sustainable approach to growing her online business. This is a key takeaway from her success and shows off why she’s such a great entrepreneur. When you work for yourself, there are days when you feel like you’re not making any progress and there are days where it seems like everything is going well. These days are normal and there’s nothing to be ashamed of. You need to accept that entrepreneurship is a journey not a destination. You need to be flexible and open to change. You need to be willing to adapt and make changes when you need to. You need to stay motivated and have a vision for your business.
Conclusion
Whether you’re in the early stages of launching your online business or you’re a seasoned entrepreneur, it’s important to learn from others. These eight career lessons from Michelle Phan and Dominique Capraro will help you to succeed as an entrepreneur.
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